Serif Normal Vido 7 is a very light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, book titles, luxury branding, elegant, refined, literary, airy, classical, refinement, display focus, classic revival, editorial tone, luxury feel, hairline, didone-like, delicate, crisp, calligraphic.
A delicate serif with extreme stroke contrast and hairline horizontals paired with fuller, rounded verticals. Serifs are thin and sharp with a lightly bracketed, calligraphic feel, and terminals often finish in tapered points or small teardrop-like endings. The uppercase has wide, open proportions and generous spacing, while the lowercase shows smooth, flowing joins and rounded bowls that keep the texture light. Numerals follow the same high-contrast logic, with elegant curves and fine entry/exit strokes.
Best suited to display typography such as headlines, magazine cover lines, pull quotes, and book or chapter titles where its contrast and fine detailing can be appreciated. It can also work for premium branding and packaging, especially when paired with ample whitespace and careful spacing.
The overall tone is polished and high-end, suggesting editorial sophistication and a quietly dramatic, fashion-forward sensibility. Its airy rhythm and crisp detailing read as formal and literary rather than casual or utilitarian.
The design appears intended to deliver a modernized classic serif voice: highly contrasted, spacious, and refined, with subtle calligraphic inflections that add grace without becoming ornate. It prioritizes elegance and visual drama for prominent typographic moments.
At text sizes the hairline strokes and fine serifs create a shimmering page color, while larger sizes highlight the sharp wedge-like details and expressive curves (notably in letters like J, Q, a, g, and y). The design favors elegance and openness over dense color, so it benefits from comfortable tracking and clean printing or high-resolution rendering.