Serif Normal Vido 10 is a very light, very wide, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, luxury branding, fashion, invitations, elegant, refined, airy, elegance, display impact, premium tone, editorial clarity, hairline, delicate, graceful, high-waisted, bracketed.
A delicate modern serif with hairline-thin unbracketed-to-lightly bracketed serifs and pronounced thick–thin modulation. The forms are generously wide with open counters and a measured, upright stance, giving lines a calm, spacious rhythm. Curves are smooth and drawn with a calligraphic logic; joins stay crisp, while terminals often taper to fine points. Capitals feel stately and composed, and the lowercase maintains clear separation and legibility with compact, tidy details like small dots and fine cross-strokes.
Ideal for magazine headlines, pull quotes, and large-format editorial typography where contrast and refinement are assets. It also suits luxury and fashion identities, packaging, and formal invitations, especially when paired with restrained layouts and plenty of white space.
The overall tone is polished and high-end, with a quiet sense of luxury. Its airy color and sharp contrast read as sophisticated and contemporary, evoking fashion, culture magazines, and premium branding rather than utilitarian text.
The design appears intended to deliver a contemporary, high-contrast serif voice with expansive proportions and a couture-like finish. It prioritizes elegance and presence in display and editorial settings, aiming for a premium, refined impression.
The numerals and punctuation match the hairline delicacy, so the face reads best when given room—ample tracking, comfortable leading, and clean reproduction. In the sample text, the wide proportions and crisp serifs create a distinctive, refined texture that emphasizes word shapes and elegant silhouettes.