Sans Normal Asgem 18 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, neutral, modern, friendly, functional, legibility, clarity, versatility, neutral tone, modern utility, geometric, rounded, open apertures, even rhythm, high legibility.
This typeface presents a clean sans serif structure with largely geometric construction and smooth, rounded curves. Strokes appear consistently even, with simple terminals and minimal modulation, giving the forms a crisp, contemporary feel. Uppercase shapes are straightforward and balanced, while lowercase letters maintain clear silhouettes with open counters and readable apertures. The overall spacing and rhythm feel steady and uncluttered, supporting comfortable reading at a range of sizes.
It works well for interface copy, product UI, and general-purpose body text where clarity and consistency are important. The even texture and straightforward letterforms also suit editorial layouts, instructional materials, presentations, and clear wayfinding-style signage.
The tone is modern and neutral, with a friendly clarity that reads as practical rather than expressive. Its rounded geometry softens the voice slightly, keeping it approachable while still feeling precise and orderly.
The design intent appears focused on a dependable, contemporary sans for everyday communication—prioritizing legibility, even color on the page, and a clean geometric voice that stays out of the way of the content.
Round letters like O/C/G and the numerals show smooth, controlled curves, while straight-sided forms maintain a tidy, engineered look. The figure set appears simple and utilitarian, aligning visually with the alphabet for consistent texture in mixed text.