Sans Normal Asgem 21 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Flaco' by Letter Edit, 'Aaux Next' by Positype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, neutral, modern, friendly, utilitarian, legibility, neutrality, versatility, clarity, geometric, rounded, open counters, high legibility, balanced.
This typeface is a straightforward sans with a clean, even stroke and an overall geometric construction. Curves are smooth and broadly circular, with open counters in letters like C, G, and S, and a consistent rhythm across the alphabet. Uppercase forms are simple and stable, while the lowercase keeps familiar, readable shapes with a single-storey a and g and a compact, round dot on i/j. Terminals are predominantly straight and crisp, giving the design a tidy, contemporary finish without feeling rigid.
It works well for user interfaces, product and corporate communication, and general-purpose layout where a clean sans is expected. The clear counters and uncomplicated letterforms also suit short headings, captions, and functional signage where quick recognition matters.
The tone is neutral and modern, aiming for clarity rather than personality-forward stylization. Its rounded geometry and open shapes add a mild friendliness, while the overall restraint keeps it professional and dependable.
The design appears intended as a general-purpose, modern sans that prioritizes legibility and visual neutrality. Its geometry and restrained detailing suggest an all-around workhorse style meant to perform consistently across many contexts without drawing attention to itself.
Figures are clear and evenly drawn, with simple, uncluttered forms suited to continuous reading and interface-like settings. The sample text shows consistent spacing and a calm text color, maintaining readability even at larger paragraph sizes.