Script Pugiw 7 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, social media, greeting cards, playful, friendly, handmade, casual, lively, hand-lettered look, display impact, casual charm, craft aesthetic, brushy, rounded, bouncy, compact, quirky.
A compact, brush-pen style script with thick, inky downstrokes and tapered joins that suggest fast, confident handwriting. Letterforms are tall and condensed, with rounded terminals, soft corners, and a slightly bouncy baseline rhythm. Connectivity is frequent in lowercase, but not rigidly continuous—strokes often behave like a loose cursive with simplified joins and occasional breaks. Counters are small and tight, and many characters lean on vertical stems with bulb-like swelling where strokes start or end, giving the set a punchy, marker-drawn texture.
Best suited to short, prominent text such as headlines, posters, packaging callouts, and social media graphics where its brush texture can read clearly. It also works well for greeting cards, invitations, and craft branding when a friendly hand-lettered voice is desired; for long passages, the dense spacing and tight counters may feel busy at smaller sizes.
The overall tone is cheerful and approachable, like hand-lettered notes or casual signage. Its energetic stroke contrast and rounded shapes add a lively, personable feel that reads as informal and crafty rather than formal or classic.
Likely designed to mimic quick brush calligraphy in a clean, repeatable way—combining bold, inked presence with an informal handwritten cadence. The condensed proportions and simplified joins suggest an aim for strong display impact while retaining a natural, hand-drawn charm.
Uppercase forms are simplified and monoline-like in construction compared with the more cursive lowercase, which increases the handmade contrast between cases. Numerals follow the same brush rhythm, with rounded shapes and prominent stroke swelling that keeps them visually consistent in display settings.