Sans Normal Apguz 12 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'HK Nova' by Hanken Design Co. and 'Lemon Milk Pro' by Marsnev (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, versatility, clarity, system design, neutrality, geometric, rounded, minimal, high-contrast, open apertures.
A clean, geometric sans with largely circular and elliptical construction and consistent stroke thickness. Curves are smooth and generously rounded, with open counters in letters like C, G, e, and s, and a straightforward, unmodulated vertical stress. Terminals are mostly flat and crisp, while joins remain soft, giving the overall texture an even, orderly rhythm. The lowercase shows single-storey a and g and a compact, efficient silhouette that stays highly legible in continuous text.
Well suited for interface copy, product and corporate branding, and general-purpose editorial typography where clarity and neutrality are priorities. The open shapes and even rhythm also make it a solid choice for wayfinding and signage, as well as dashboards, reports, and presentation materials.
The tone is contemporary and matter-of-fact, with a subtle friendliness coming from the rounded forms and open counters. It reads as calm and dependable rather than expressive, making it feel at home in modern, functional design systems.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency through geometric construction and restrained detailing. It aims to provide a stable, readable voice that integrates smoothly into contemporary layouts across print and screen.
Figures are simple and clear, with round forms (0, 8, 9) echoing the letter geometry and a straightforward 1 and 7 that keep the numeric set crisp in UI and editorial contexts. The overall spacing and proportions create a steady color on the page, supporting both short labels and longer passages without drawing attention to idiosyncrasies.