Sans Normal Bybig 17 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web, editorial, wayfinding, branding, clean, modern, neutral, friendly, rational, clarity, versatility, modernity, systematic design, minimalism, geometric, open counters, even rhythm, crisp, unembellished.
A clean sans with a distinctly geometric skeleton: round letters are close to circular, straight strokes are crisp, and joins are handled with simple, consistent geometry. Curves transition smoothly with little modulation, while terminals are mostly flat-cut, giving a tidy, engineered finish. Proportions feel balanced with generous interior spaces and clear apertures, producing an even text color and steady rhythm from caps through lowercase and numerals.
This font suits UI and web typography where clarity and consistent spacing are important, and it also performs well in editorial settings that want a modern, unobtrusive voice. The clean geometry and open counters make it a solid choice for signage and wayfinding, as well as brand identities seeking a contemporary, minimal typographic foundation.
The overall tone is modern and neutral, reading as straightforward and dependable rather than expressive or ornamental. Its geometric calm and open forms lend a friendly clarity that feels at home in contemporary interfaces and brand systems.
The design appears intended to provide a versatile, contemporary workhorse sans: geometric enough to feel modern and systematic, yet open and restrained for comfortable reading in continuous text. The consistent construction across letters and figures suggests an emphasis on cohesion, clarity, and broad applicability.
Capitals present clean, symmetrical construction (notably in O/C/G) with a controlled, consistent stroke logic, while lowercase maintains legibility through open counters and uncluttered details. Numerals follow the same simple geometry, supporting a cohesive voice across alphanumerics.