Sans Normal Orbev 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'ALS Direct' by Art. Lebedev Studio, 'Sole Sans' by CAST, 'Muller' by Fontfabric, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, confident, approachable, sporty, impact, approachability, modernity, clarity, rounded, geometric, sturdy, compact, clean.
A heavy, rounded sans with compact proportions and softly squared terminals. Curves are broadly circular and smooth, while joins stay crisp, giving the forms a sturdy, engineered feel. Counters are relatively tight for the weight, and the overall rhythm is even, with consistent stroke thickness and minimal modulation. Lowercase shapes favor simple, single‑storey constructions (notably a and g), and the numerals are full and stable, reading clearly at large sizes.
This style is well suited to headlines and display typography where a bold, friendly voice is needed—posters, brand wordmarks, packaging, and signage. Its compact, rounded structure also works for short UI labels and callouts when a strong, approachable emphasis is desired.
The tone is friendly and contemporary, combining a welcoming roundness with assertive weight. It feels practical and confident rather than delicate, with a clean, no-nonsense presence that still reads as personable.
The design appears intended to deliver a modern, approachable sans with maximum impact and smooth geometry. By pairing rounded forms with compact spacing and consistent stroke weight, it aims for clarity and presence in display settings while keeping a friendly, contemporary character.
The design leans slightly toward squarish geometry in several letters (e.g., flat-topped/flat-sided moments in C, G, S), which reinforces a compact, punchy texture in text. The uppercase set feels especially strong for short bursts, while the lowercase maintains a straightforward, utilitarian clarity.