Sans Normal Lidal 1 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Siro' by Dharma Type, 'Flinders' by Eko Bimantara, 'Aalto Sans' by Los Andes, 'Famiar' by Mans Greback, and 'Acto' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, dynamic, retro, impact, motion, headline emphasis, brand presence, athletic tone, slanted, blocky, rounded, compact, heavy.
This typeface is an aggressively slanted, heavy sans with broad, rounded forms and a tightly packed interior geometry. Curves are built from smooth, circular bowls, while joins and terminals feel blunt and muscular rather than sharp or calligraphic. The lowercase shows a large, sturdy x-height with short ascenders and descenders, and the overall rhythm is compact, giving words a dense, forward-leaning silhouette. Numerals follow the same bold, rounded construction, with clear, simple shapes and strong fill-to-counter balance.
It performs best in large sizes where its heavy, slanted shapes can act as a graphic element—headlines, posters, brand marks, and packaging callouts. The bold texture also fits sports and fitness messaging, event promotion, and any application that benefits from a compact, high-impact typographic voice.
The overall tone is energetic and assertive, with a sporty, headline-driven presence. Its strong slant and compact massing create a sense of motion and urgency, while the rounded construction keeps it friendly rather than severe. It reads as contemporary with a hint of retro display styling, suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning feel. By combining rounded sans geometry with a strong slant and dense spacing, it aims to create a loud, cohesive word shape that holds attention in display settings.
The letterforms maintain consistent thickness and curvature across caps, lowercase, and figures, producing a cohesive texture in paragraphs despite the heavy weight. Spacing appears tuned for display impact, where the dense word shapes and slanted stance contribute to a bold, graphic block of text.