Sans Normal Lomih 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Haas Grotesk Display' by Linotype, 'Dortmund' and 'Identidad' by Punchform, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, punchy, modern, attention, emphasis, momentum, impact, display, slanted, blocky, compact, soft-cornered, impactful.
A heavy, slanted sans with broad proportions and rounded, closed counters. Strokes are uniform and dense, with smooth curves and a slightly compressed interior space that gives letters a compact, blocky presence. The italic angle is consistent across capitals, lowercase, and figures, and the overall drawing favors sturdy bowls and wide shoulders over delicate detail.
Best suited to bold headlines and short bursts of copy where impact is the priority—posters, sports and event graphics, branding lockups, packaging callouts, and promotional banners. In longer settings it stays legible at large sizes, but its density and slant are most effective when used for emphasis rather than extended text.
The overall tone is energetic and forward-moving, with a strong, assertive voice. Its weight and slant suggest speed and momentum, while the rounded forms keep it approachable rather than sharp or aggressive.
Likely designed to deliver maximum visual impact with a modern, energetic slant—combining chunky, rounded letterforms with a consistent italic posture for attention-grabbing display typography.
Capitals read as solid headline forms with simple geometry, while the lowercase maintains a robust texture and clear rhythm in paragraphs. Numerals are equally bold and slanted, matching the letters for cohesive display setting.