Sans Normal Nolih 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa; 'Axalp Grotesk' by ROHH; and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, assertive, clean, impact, clarity, modernity, approachability, simplicity, rounded, geometric, blocky, compact, high-impact.
A heavy, geometric sans with rounded bowls and broadly uniform stroke thickness. Letterforms are built from simple circular and rectangular components, with smooth curves, squared terminals, and minimal modulation. Counters are relatively open for the weight, and joins stay crisp without decorative shaping. The overall rhythm is steady and dense, producing strong dark text color and clear silhouettes at display sizes.
Best suited for headlines, logos, and brand systems that need strong impact and quick recognition. It should perform well on posters, packaging, and signage where bold, simple shapes and a consistent rhythm help maintain clarity at a distance or in fast-scanning contexts.
The tone is direct and contemporary, combining a friendly roundness with a forceful, attention-getting weight. It reads as practical and no-nonsense, but not cold—more approachable than industrial, with a solid, dependable presence.
The design appears intended to deliver maximum presence with minimal visual complexity—emphasizing geometric construction, rounded readability, and a consistent, contemporary texture for bold communication.
Uppercase shapes feel compact and stable, while the lowercase maintains straightforward construction with simple, single-storey forms where expected for a geometric sans. Numerals match the same sturdy geometry, keeping widths and curves consistent with the letters for cohesive headlines and short bursts of copy.