Sans Normal Osguh 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, sporty, punchy, impact, clarity, approachability, modernity, rounded, blocky, compact, geometric, sturdy.
A heavy, rounded sans with broad proportions and compact counters. Forms rely on simple, geometric construction with softened corners and smooth, even curves, producing a consistent, monoline feel. Terminals are clean and mostly flat, with minimal modulation and generous interior rounding that keeps the texture cohesive at large sizes. Overall spacing reads steady and slightly tight, creating a dense, solid typographic color.
Best suited to headlines and short bursts of text where impact and clarity matter most—posters, signage, packaging, and bold brand wordmarks. The dense, rounded construction also works well for digital UI banners and promotional graphics where a strong, friendly voice is needed.
The tone is bold and approachable, combining a modern, practical clarity with a friendly softness. Its chunky geometry feels energetic and assertive without becoming aggressive, giving it a contemporary, brand-forward character.
Likely designed to deliver maximum presence with clean, geometric simplicity, offering a modern rounded sans that stays highly legible while projecting a sturdy, confident personality.
Round letters like O and C are notably full and open, while diagonals in K, V, W, X, and Y are thick and stable, helping maintain uniform weight across the set. Numerals appear similarly robust and straightforward, matching the letterforms for strong headline presence.