Serif Other Wihi 5 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, logos, retro, playful, quirky, chunky, cheerful, standout display, retro revival, brand identity, graphic texture, whimsical tone, rounded corners, ink traps, soft terminals, compact counters, high impact.
A heavy, rounded serif display with broad proportions and squared-off curves that read almost as soft rectangles. Strokes are consistently thick, with gently flared, bracket-like serifs and occasional wedgey spur accents that give edges a chiseled, poster-like finish. Many forms show deliberate interior notches and small teardrop/dot-like counters, creating a distinctive cut-out rhythm in bowls and apertures. The lowercase is large and robust with simplified joins, while figures are blocky and highly graphic, maintaining the same rounded-rect geometry and tight internal spaces.
Best suited to large-scale applications such as headlines, posters, packaging fronts, and brand marks where its distinctive interior cuts and rounded serif structure can be appreciated. It can also work for short bursts of display text—taglines, labels, and event titles—where a retro, graphic texture is desirable.
The overall tone is upbeat and slightly mischievous—equal parts vintage signage and toy-like friendliness. Its carved-in details and soft corners keep the weight from feeling stern, pushing it toward a whimsical, characterful voice suited to attention-grabbing settings.
The design appears intended to reinterpret classic serif signage through a rounded, highly stylized construction, adding cut-out counters and notched details to create a memorable, stamp-like silhouette. The goal is impact and personality over neutrality, with consistent geometry that supports strong visual identity across letters and figures.
The font’s signature comes from the recurring interior cut-outs and notch details, which create strong texture in text lines and make repeated letters feel patterned. Spacing appears tuned for headline use, where the dense counters and decorative breaks remain legible at larger sizes and contribute to a cohesive, branded look.