Serif Other Wira 1 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, mastheads, sturdy, retro, assertive, playful, chunky, display impact, retro flavor, decorative serif, poster voice, brand presence, flared serifs, soft corners, ink-trap notches, compact counters, high waistlines.
A heavy, display-oriented serif with broad proportions and a compact, blocky silhouette. Stems and bowls are built from thick, low-modulation strokes, while serifs flare into wedge-like terminals that often end in sharp points. Several joins show small triangular notches and cut-ins, giving the face a chiseled, ink-trap-adjacent texture and a lively rhythm. Counters are relatively tight, curves are rounded but held firmly in check, and overall spacing feels substantial and stable at larger sizes.
Best suited to headlines and short text where its heavy color and decorative serif shaping can be appreciated—such as posters, mastheads, logo wordmarks, packaging, and campaign graphics. It can also work for pull quotes or section openers, especially where a bold, retro-leaning voice is desired.
The font conveys a confident, slightly theatrical tone—part vintage poster, part editorial headline. Its chunky forms and flared finishing details read as bold and charismatic, with a hint of quirky charm rather than strict formality.
The font appears designed to deliver maximum impact in display settings by combining very heavy strokes with flared serif terminals and carved-in detailing that adds visual interest. Its goal seems to be creating memorable word shapes and a strong, vintage-tinged presence without relying on delicate contrast.
The design’s distinctive character comes from the repeated wedge terminals and small internal cutouts, which add sparkle in word shapes and prevent large black areas from feeling flat. Numerals follow the same robust, poster-like logic, maintaining strong presence and a cohesive texture alongside capitals and lowercase.