Serif Normal Viba 3 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, luxury, fashion, refined, dramatic, editorial display, luxury branding, elegant impact, modern classic, hairline, didone-like, crisp, elegant, high-waisted.
This serif typeface is built on strong vertical stress with razor-thin hairlines and pronounced thick–thin transitions. Serifs are fine and sharp, often tapering to needle points, with a clean, polished edge and tight joins. Uppercase proportions feel tall and statuesque with generous interior space, while the lowercase shows compact bowls and delicate terminals that keep the overall color airy despite the bold stems. The figures follow the same high-contrast logic, with slender horizontals and carefully tapered curves that read as display-oriented.
Best suited for display settings where contrast and detail can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, and elegant poster typography. It can also work for short editorial pull quotes or deck copy when set with ample size and comfortable spacing to protect the hairlines.
The overall tone is poised and sophisticated, with a distinctly editorial, high-fashion feel. Its dramatic contrast and precise finishing convey luxury, formality, and a curated, premium sensibility. The rhythm feels crisp and intentional rather than casual, lending a sense of ceremony to headlines and short passages.
The design appears intended to translate a classic high-contrast serif model into a modern catalog-ready display face, prioritizing elegance, dramatic stroke modulation, and a polished editorial voice. Its proportions and finishing suggest a focus on impact in titles and brand-forward typography rather than dense, small-size text reproduction.
In the sample text, the hairlines become extremely fine at larger sizes, creating a shimmering texture and emphasizing the font’s refined detailing. Curved letters show a smooth, controlled modulation, while pointed terminals and serifs add a sharp, contemporary bite to an otherwise classical structure.