Serif Normal Vurim 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: magazines, headlines, luxury branding, packaging, invitations, luxury, editorial, refined, fashion, dramatic, editorial impact, luxury tone, classic refinement, display elegance, hairline serifs, didone-like, crisp, elegant, high fashion.
A polished display serif with pronounced thick–thin modulation, hairline serifs, and a crisp, drawn-with-a-pen sharpness in terminals and joins. Capitals are tall and stately with generous interior space and clean, vertical stress; rounds (C, O, Q) show delicate hairlines against strong main strokes. The lowercase pairs a relatively modest x-height with long ascenders and descenders, giving lines an airy rhythm; several letters feature tapered entry/exit strokes and finely cut serifs that stay consistent across the set. Numerals mirror the same contrast and refinement, with elegant curves and narrow joints that keep the figures lively in text and headings.
Best suited to editorial headlines, pull quotes, and mastheads where its contrast and elegant detailing can be appreciated. It also fits premium packaging, beauty and fashion identities, and formal stationery, especially when set with generous tracking and comfortable leading.
The overall tone is sophisticated and aspirational, evoking fashion publishing and luxury branding. Its sharp contrast and poised proportions feel formal and curated, with a theatrical edge that reads as premium rather than casual.
Likely drawn to deliver a contemporary take on classic high-contrast book and fashion serifs: crisp, upscale, and attention-grabbing in display while still capable of setting short passages with a cultivated, literary sheen.
The font’s contrast and hairlines create strong sparkle at larger sizes, while the light connecting strokes and fine serifs may require ample resolution and careful spacing in smaller settings. Curves and diagonals are handled with clean, confident geometry, producing a steady rhythm across mixed-case text.