Sans Normal Apbun 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun (names referenced only for comparison).
Keywords: ui design, editorial text, presentations, branding, data display, modern, neutral, friendly, straightforward, clean, clarity, utility, versatility, legibility, neutrality, crisp, balanced, open counters, geometric-leaning.
A geometric-leaning sans with round bowls and smooth, continuous curves paired with straightforward, vertical stems. Terminals are clean and largely horizontal or vertical, giving the letters a crisp, engineered finish. Proportions are balanced with a steady rhythm; counters are open and the overall texture is even, producing clear word shapes at text sizes. The numerals follow the same rational, rounded logic, keeping a consistent color alongside the letters.
Well suited for UI text, dashboards, and product interfaces where a steady, neutral tone and clear letterforms are important. It also works for editorial typography, reports, presentations, and brand systems that need modern simplicity without calling attention to the type. The clear numerals make it a solid choice for data-adjacent layouts such as tables, forms, and labeling.
This typeface feels clean, contemporary, and matter-of-fact, with a calm tone that stays out of the way of the content. Its rounded construction and smooth curves add a friendly, approachable note without becoming playful or quirky. Overall it reads as practical and modern, suitable for everyday interface and editorial use.
The design appears intended as a dependable general-purpose sans that prioritizes clarity and an even typographic color. Its rounded geometry and restrained detailing suggest a goal of broad usability across text and display situations while maintaining a contemporary, approachable voice.
Round forms such as O/C/G and the bowls in B/P/R show consistent curvature and spacing, contributing to a uniform grayscale across lines. The overall construction stays restrained, avoiding exaggerated gestures, which helps maintain a professional, system-ready appearance.