Sans Normal Idmup 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, branding, quotes, social media, casual, friendly, handwritten, approachable, lively, human touch, casual tone, friendly branding, informal emphasis, rounded, soft, brushy, slanted, informal.
This typeface has a right-leaning italic construction with smooth, rounded forms and a soft, brush-like stroke quality. Strokes are generally low-contrast with subtly tapered terminals and gently flared joins, giving letters an organic, drawn feel while staying clean and uncluttered. Proportions are open and roomy, with rounded bowls and curved shoulders; diagonals and arches keep a consistent forward rhythm. Numerals follow the same slanted, rounded logic, with simple shapes and softened endpoints that match the letterforms.
It suits display-oriented uses where a warm, informal tone is desired—posters, packaging callouts, branding accents, and quote graphics. It can also work for short to medium blocks of text when a handwritten feel is needed without excessive ornamentation, especially in mixed-case settings.
The overall tone is casual and personable, like neat marker or felt-tip writing refined for typesetting. It reads as upbeat and friendly rather than formal, with a relaxed motion that adds warmth to headlines and short passages. The consistent slant and rounded finishing convey an easy, conversational voice.
The design appears intended to bridge clean sans simplicity with a handwritten italic personality, delivering an easygoing, contemporary voice. Its rounded geometry and low-contrast strokes prioritize friendliness and quick readability while preserving a lively, forward-leaning rhythm.
Spacing appears generous enough to keep the italic rhythm from feeling cramped, and the simplified shapes help maintain clarity despite the handwritten influence. Uppercase forms stay straightforward and sans-like, while lowercase letters introduce more of the cursive energy, creating a pleasant contrast for mixed-case settings.