Sans Normal Idmub 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, lively, modern, friendly italic, approachability, modern warmth, informal clarity, rounded, soft terminals, monoline, oblique, open counters.
A slanted, rounded sans with monoline strokes and smoothly curved joins. Terminals are soft and slightly tapered, with a subtle handwritten influence despite the overall sans construction. Proportions feel moderately wide and open, with generous counters and clear, simple shapes; round letters like O and C are clean and elliptical, while diagonals in V, W, and X keep a steady, even rhythm. Numerals follow the same flowing oblique stance, staying legible with uncomplicated forms and consistent stroke weight.
Works well for brand marks, packaging copy, posters, and social graphics where a warm, modern tone is needed. It also suits short to medium text in marketing or UI callouts when an italicized, energetic voice is desirable, especially at sizes where its open shapes can breathe.
The overall tone is friendly and informal, with a breezy forward motion that reads as conversational rather than formal. Its soft curves and easy rhythm give it a welcoming, upbeat feel suited to human-centered messaging.
The design appears intended to deliver an italic voice that stays clean and sans-like while borrowing a touch of handwritten friendliness. It prioritizes smooth readability and a personable tone, aiming for versatility across contemporary display and promotional applications.
The consistent slant creates momentum across words, and the rounded finishing strokes help keep dense text from feeling harsh. Letterforms appear optimized for clarity rather than strict geometric rigidity, balancing smooth curves with straightforward construction.