Sans Normal Rabif 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: branding, posters, headlines, packaging, signage, friendly, playful, chunky, modern, approachable, display impact, friendly tone, modern branding, clarity, rounded, soft corners, geometric, blunt terminals, compact apertures.
A heavy, rounded sans with broad proportions and smooth, softly squared corners. Strokes are uniform and dense, with minimal modulation and generous curves that keep counters open despite the weight. The shapes lean geometric, favoring circular/elliptical construction in O/C/G and similarly rounded bowls, while terminals are blunt and slightly softened rather than sharply cut. Spacing reads sturdy and even, and the overall color on the page is dark and confident with clear, simplified letterforms.
Works well for branding and identity systems that need a warm, contemporary presence, as well as posters, packaging, and large-format signage where bold clarity matters. It can also serve in UI or product surfaces for emphasis (titles, hero text, key labels), especially when a rounded, approachable feel is preferred over a sharper industrial look.
The tone is friendly and bold, with a playful softness that avoids feeling aggressive. Its rounded geometry and thick strokes give it a welcoming, contemporary voice that can feel youthful and energetic while still remaining straightforward and legible.
The design appears aimed at delivering maximum visual impact with a soft, friendly edge: a robust sans that stays readable at display sizes while maintaining a rounded, contemporary character suitable for modern branding and attention-grabbing headlines.
The numerals match the same chunky, rounded construction, producing strong visual consistency between text and figures. In the sample text, the weight and width create a prominent typographic block, making it best suited to short-to-medium settings where impact is desired.