Sans Normal Pubaw 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica', 'Neue Helvetica Armenian', 'Neue Helvetica Georgian', and 'Neue Helvetica Paneuropean' by Linotype; 'M Ying Hei HK' by Monotype HK; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Novus' and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, chunky, retro, warm impact, approachable display, retro modernity, brand presence, rounded, soft, bubbly, compact, sturdy.
A heavy, rounded sans with soft corners and generously curved bowls. Strokes keep an even, monoline feel, and terminals are blunt but highly radiused, creating a smooth, molded silhouette. Counters are relatively tight for the weight, giving letters a compact, blocky presence, while curves stay clean and geometric. The lowercase shows single-storey forms (notably a and g) with simple construction and clear, open apertures for shapes like c, e, and s; the overall rhythm is steady and bold without sharp joins.
Best suited for display typography where a warm, bold voice is needed—headlines, posters, packaging, and brand marks. It can also work for short UI labels or signage when strong emphasis and immediate readability are priorities, though the dense counters suggest avoiding very small sizes or long passages of text.
The rounded mass and softened edges give the face an upbeat, welcoming tone. Its chunky forms read as confident and casual, with a slightly nostalgic, toy-like friendliness that feels suited to contemporary branding as well as retro-leaning graphics.
The design appears aimed at delivering maximum presence with a friendly, softened character. By combining heavy weight with rounded geometry and simple, modern constructions, it prioritizes approachability and clear, punchy display performance over delicacy or formal tone.
In the sample text, the font maintains strong impact at display sizes, with consistent color and smooth curves. The numerals are similarly rounded and sturdy, matching the letterforms’ compact proportions and friendly geometry.