Sans Normal Negek 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Anantason Reno' by Jipatype, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, retro, punchy, impact, approachability, display clarity, brand voice, rounded, bulky, soft corners, compact counters, ink-trap feel.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are monolinear and blunt-ended, with softened corners and subtly scooped joins that create an ink-trap-like bite in places (notably in S/s and around some diagonals). Counters are small and often oval, giving letters a dense, blocky silhouette; bowls and shoulders stay smooth and circular, while diagonals in K, V, W, X, and Y are thick and stable. The lowercase is sturdy and straightforward with single-storey a and g, a compact e, and a short, robust t, maintaining a consistent, poster-forward texture across text and numerals.
Best suited to headlines, branding, packaging, and signage where strong presence and quick recognition are needed. It also works well for sports and lifestyle graphics, app or product UI headers, and short promotional copy where the rounded, chunky texture can carry personality without relying on ornament.
The overall tone is bold and approachable, with a playful, athletic energy. Its rounded geometry and dense counters read as friendly and contemporary, while the chunky forms and slightly scooped joins add a hint of retro display character and momentum.
The design appears intended as a high-impact display sans that balances firmness with approachability. By combining wide, rounded shapes with compact counters and subtly scooped joins, it aims to stay readable at size while projecting energy and friendliness in branding and editorial display settings.
Spacing appears generous enough to keep large text from clogging, but the small counters and heavy weight can make long paragraphs feel dense. The numerals are stout and highly legible at display sizes, matching the rounded, compact construction of the letters.