Sans Normal Itkim 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Miura' by DSType, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, 'Jasan' by Storm Type Foundry, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, playful, chunky, friendly, retro, cartoonish, impact, approachability, playfulness, retro flavor, display clarity, soft corners, bulbous, rounded terminals, blocky, bouncy.
A heavy, rounded sans with broad proportions and compact inner counters. Strokes are thick and even, with softened corners and gently swollen curves that give letters a carved, cushion-like silhouette. The uppercase shows wide, stable shapes with simplified geometry, while the lowercase keeps the same mass and roundness with single-storey forms and tight apertures. Numerals are similarly weighty and rounded, creating a consistent, poster-ready texture with strong black presence and minimal detail.
Best suited to headlines, posters, packaging, and signage where bold, friendly shapes need to grab attention quickly. It can work for short bursts of display text in branding or editorial callouts, especially when a playful, retro-leaning voice is desired.
The overall tone is upbeat and approachable, leaning toward a retro, cartoon-title feel. Its chunky forms read as confident and informal, prioritizing personality and impact over precision or restraint.
The design appears intended as a high-impact display sans that delivers warmth and humor through oversized proportions, rounded terminals, and simplified construction. It aims to stay highly legible at a glance while projecting an informal, characterful presence.
Spacing appears generous enough to keep the dense letterforms from clogging, but the small counters and tight joins mean it will feel most comfortable at larger sizes. Round letters like O and Q are especially full and compact, reinforcing a stout, friendly rhythm across text.