Sans Normal Ipbay 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Knicknack' by Great Scott, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'TT Norms Pro' by TypeType, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, comics, playful, chunky, friendly, cartoon, approachability, playfulness, impact, handmade feel, soft corners, blobby, hand-cut, bouncy, compact.
A heavy, rounded sans with chunky strokes and softened corners throughout. The letterforms feel slightly irregular, with wobbly outlines and a subtly hand-made rhythm rather than rigid geometry. Counters are generally open but compact, and the joins and terminals tend to swell and taper gently, creating an inked or cut-paper look. Spacing and widths vary from glyph to glyph, adding a lively, organic texture in words and lines of text.
Best suited for short, attention-grabbing text such as posters, headlines, product packaging, stickers, and playful branding. It also works well for children’s materials and comic-style titling where a friendly, hand-made energy is desirable.
The overall tone is warm, humorous, and approachable, leaning toward a cartoon or kids’ display feel. Its bouncy shapes and imperfect edges suggest informality and fun rather than precision or restraint.
The design appears intended to deliver maximum impact with a soft, approachable personality, using rounded, slightly irregular forms to evoke hand-drawn or cut-out lettering. Its primary goal seems to be creating a bold, fun voice that reads quickly and feels informal.
In longer samples, the dense color and irregular contours create strong visual presence, while the compact counters and varying widths add character at the expense of a more uniform, editorial texture. Numerals match the same soft, chunky construction and maintain the playful, slightly off-kilter personality.