Serif Other Fubu 2 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, fashion, dramatic, refined, artsy, expressive serif, editorial display, distinctive branding, modern classic, flared, tapered, knife serifs, calligraphic, high-waisted.
A decorative serif with sharp, flared terminals and wedge-like serifs that feel carved rather than bracketed. Strokes show noticeable modulation with thin hairlines and fuller verticals, plus occasional ball terminals and teardrop joins that add sparkle. The letterforms lean on high-contrast gestures in places—like deep ink traps and scooped curves—while keeping an overall upright, composed stance. Uppercase shapes are statuesque and open, and the lowercase mixes compact counters with pronounced entry/exit strokes, creating a lively, slightly irregular rhythm across words and lines.
Best suited to headlines and short-form typography where its sculpted details can be appreciated—magazine covers, fashion or cultural editorial layouts, boutique branding, posters, and premium packaging. It can work for pull quotes or large subheads, but the fine features suggest giving it generous size and spacing for maximum clarity.
The tone is elegant and theatrical, balancing classic editorial polish with a quirky, couture edge. Its sharp terminals and sculpted curves give it a dramatic, high-fashion presence, while the unusual details keep it from feeling purely traditional or bookish.
Likely designed to reinterpret classical serif proportions through a more expressive, cut-paper/calligraphic lens—adding flared terminals, sharp wedges, and a few playful flourishes to create a distinctive display voice for modern editorial and brand work.
Distinctive character comes from the interplay of crisp knife-like serifs, occasional rounded dots/balls, and the way curves pinch and flare at stress points. Numerals follow the same stylized, calligraphic logic, making them feel display-oriented rather than purely utilitarian.