Sans Superellipse Dulup 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Forza' by Hoefler & Co., 'Navine' by OneSevenPointFive, and 'Gunar' and 'Nuber' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, signage, dashboards, branding, clean, modern, neutral, friendly, technical, clarity, versatility, modernization, systematic design, rounded, superelliptical, geometric, monoline, open counters.
A crisp, monoline sans with a superelliptical construction: rounds read as rounded-rectangle curves rather than true circles, giving the design a tidy, engineered feel. Strokes stay even and smooth, with gently softened corners and clear, open apertures. Uppercase proportions are compact and stable, while lowercase forms remain straightforward and highly legible, with simple terminals and minimal modulation. Numerals follow the same rounded-rect geometry, keeping a consistent rhythm across text and UI-like strings.
Well-suited to interface typography, product and system labeling, and editorial or marketing layouts that need a clean, modern sans with a slightly softened edge. It also works effectively for signage and wayfinding-style applications where clear shapes and steady rhythm support quick recognition.
The overall tone is contemporary and pragmatic, balancing a friendly softness from the rounded geometry with a precise, systematic cadence. It reads calm and reliable rather than expressive, with a subtle tech-forward character suited to clean information delivery.
Likely intended as a versatile, contemporary workhorse with a distinctive superelliptical skeleton—providing modern geometry without feeling cold, and maintaining clarity across both short labels and longer reading samples.
Round characters (like O, C, G, and 0) consistently show squarer sides and broader shoulders, reinforcing the superellipse feel. The design maintains strong consistency between caps, lowercase, and figures, which helps it stay coherent in longer passages and mixed-case settings.