Sans Superellipse Dulup 9 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Maison Neue' by Milieu Grotesque, 'Hype vol 2' by Positype, 'Nuber Next' by The Northern Block, and 'Manual' by TypeUnion (names referenced only for comparison).
Keywords: ui text, app branding, wayfinding, packaging, headlines, modern, friendly, utilitarian, techy, clean, clarity, approachability, system design, ui readiness, modern branding, rounded, square-ended, compact, stable, geometric.
A sturdy sans with a rounded-rectangle (superellipse) construction: curves resolve into softly squared corners and counters, producing a consistent, engineered rhythm. Strokes are even and firm with minimal modulation, and terminals read largely as straight, square-cut endings. Proportions skew broad and steady, with generous apertures and a high, prominent x-height that keeps lowercase forms open and legible. Numerals are robust and simple, matching the same rounded-corner logic and dense color on the line.
Works well for interface typography and product UI where clarity and a stable texture are priorities, and the rounded corners keep it from feeling overly sterile. It also suits tech-forward branding, packaging, and short headlines where a bold, friendly geometric voice is needed, as well as wayfinding and labels that benefit from open forms.
The overall tone is contemporary and approachable, balancing a technical, product-like precision with soft corners that reduce severity. It feels confident and functional rather than expressive, with a friendly neutrality suited to everyday interfaces and brand systems.
The design appears intended to deliver a clean, contemporary sans optimized for clarity and consistency, using superelliptical geometry to combine a technical feel with softer, approachable edges. Its emphasis on open counters and strong, even strokes suggests a focus on robust readability and reliable performance across display and text settings.
Round characters like O, C, and G lean toward superelliptical shapes rather than perfect circles, creating a subtly squared silhouette. The lowercase maintains a compact, efficient texture, while capitals stay straightforward and signage-like, reinforcing a clear, no-nonsense presence at display sizes.