Sans Normal Arbup 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'BB Casual Pro' by Bold Studio, 'Neufile Grotesk' by Halbfett, 'Pais' by Latinotype, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentations, clean, modern, friendly, neutral, utilitarian, clarity, versatility, contemporary tone, systematic design, readability, open apertures, rounded forms, even color, geometric influence, clear counters.
A clean sans with rounded, near-geometric curves and an even, steady stroke. Proportions read on the broader side, with generous bowls and open counters that keep shapes airy and legible. Terminals are mostly square-cut with minimal modulation, giving the face a crisp, contemporary texture. The lowercase is straightforward and uncluttered, and the numerals share the same simple, rounded construction for consistent rhythm in text and UI-like settings.
This font suits product interfaces and digital text where clarity and an even typographic color are important. Its broad, open letterforms also work well for signage and wayfinding, and it can serve as a dependable choice for modern branding, headlines, and presentation typography.
The overall tone is neutral and modern, with a calm, approachable feel. Its smooth curves and open shapes keep it friendly, while the restrained detailing maintains a practical, no-nonsense voice suitable for everyday communication.
The design appears intended as a contemporary, general-purpose sans that prioritizes clarity and consistency. By combining rounded, geometric-influenced construction with straightforward terminals and steady rhythm, it aims to perform reliably across a range of practical communication and display contexts.
Round letters like C, O, and S show smooth, continuous curves, while straighter forms (E, F, H, N) stay crisp and stable, creating a balanced mix of geometry and pragmatism. Spacing appears comfortable in the sample text, supporting clarity at larger paragraph sizes as well as display use.