Sans Normal Asmuk 24 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ellora' by 99TyppeFoundry, 'Artegra Sans' by Artegra, 'Fold Grotesque' and 'Fold Grotesque Variable' by Colophon Foundry, 'Quiet Sans' by Dharma Type, 'Resist Sans' by Groteskly Yours, 'Aestetico' by Latinotype, and 'Berka' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, neutral, modern, functional, friendly, neutral workhorse, clarity, modern utility, general purpose, open counters, rounded terminals, even rhythm, high legibility, simple forms.
This font is a clean sans with smooth, near-monoline strokes and gently rounded curves. Letterforms favor circular geometry with open counters and straightforward construction, producing an even texture in text. Capitals are simple and stable, while lowercase forms keep clear differentiation and tidy joins; the overall spacing reads balanced and unforced. Numerals follow the same restrained, geometric approach with consistent stroke weight and clear shapes.
It performs well for interface labels, product copy, and general-purpose editorial typography where consistent rhythm and legibility are key. The clear shapes and open forms also suit signage and presentation graphics, especially when a modern, unobtrusive voice is desired.
The tone is neutral and contemporary, prioritizing clarity over personality. Its rounded curves and uncomplicated forms give it a mild friendliness, while the overall restraint keeps it professional and utilitarian.
The design appears intended as a dependable, all-around sans that stays out of the way while keeping text crisp and readable. Its geometry and restrained detailing suggest a focus on system-like clarity and broad usability across display and text settings.
Curves are drawn with a consistent radius and minimal modulation, helping maintain uniform color across lines. The sample text shows strong readability at larger sizes and a calm, predictable rhythm that suits information-forward layouts.