Print Wurum 6 is a regular weight, narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, logotypes, invitations, packaging, editorial, elegant, dramatic, fashion, romantic, calligraphic, luxury feel, calligraphic effect, display impact, decorative caps, swashy, ornate, refined, high-waisted, hairline.
A highly slanted, calligraphy-influenced italic with pronounced thick–thin modulation and tapered terminals. Letterforms are narrow and tall with a lively baseline rhythm, combining firm, inked main strokes with hairline entry/exit strokes that often flare into small swashes. Counters are compact, curves are crisp, and many capitals feature looped or sweeping introductory strokes that give the set a decorative, engraved-meets-pen-written feel. Numerals follow the same contrasty, flowing structure, with delicate hairlines paired to strong vertical emphasis.
This style suits short display settings such as fashion headlines, brand marks, beauty or fragrance packaging, event invitations, and pull quotes where dramatic contrast and swashy capitals can be showcased. It works best when given generous size and spacing so the hairlines and flourishes remain clear.
The overall tone is refined and theatrical, projecting a boutique, editorial kind of elegance. Its sharp contrast and airy hairlines read as luxurious and expressive, with a romantic, formal flair rather than casual everyday handwriting.
The letterforms appear designed to evoke pointed-pen calligraphy in a polished, print-friendly script, balancing decorative swashes with a repeatable rhythm for set text. The intent leans toward expressive display typography that signals sophistication and premium presentation.
The design relies on thin hairlines and internal white slivers for sparkle, so it visually rewards larger sizes where those details stay intact. Uppercase forms are notably more embellished than the lowercase, creating a strong hierarchy and a distinctly display-oriented presence.