Print Wurum 5 is a regular weight, narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, logotypes, invitations, packaging, editorial, elegant, fashion, dramatic, romantic, vintage, display impact, luxury tone, hand-lettered feel, calligraphic flair, calligraphic, swashy, looped, refined, ornate.
A slanted, calligraphy-inspired print face with extremely high stroke contrast and a narrow, elongated overall proportion. Strokes taper to hairline terminals and flare into sharp, brushlike entry and exit strokes, creating a lively rhythm with frequent teardrop and hooked endings. Uppercase forms are tall and decorative, often featuring looped bowls and sweeping arms, while lowercase letters show a more compact core with long ascenders/descenders and occasional swash-like curves. Spacing reads somewhat variable and organic, emphasizing a handwritten cadence rather than rigid typographic regularity.
This typeface performs best in display applications such as headlines, magazine-style titles, invitations, beauty or boutique branding, and premium packaging. It is particularly effective when paired with a restrained companion text face and given generous size and line spacing to let its hairlines and flourishes read cleanly.
The font conveys a polished, fashion-forward elegance with a theatrical, romantic flair. Its dramatic contrast and sweeping curves suggest luxury, classic glamour, and editorial sophistication, while the hand-rendered irregularities keep it personable and expressive.
The design appears intended to emulate refined, pen-and-brush lettering in a formal italic style, delivering a luxurious, high-contrast look that stands out in short, prominent phrases. Its swashy details and variable rhythm prioritize expressive character and visual drama over neutral, continuous reading.
The numerals follow the same calligraphic logic, with slender verticals and pronounced contrast, making them best suited to display settings. In longer text, the sharp contrast and energetic terminals can create a sparkling texture, especially at larger sizes where the hairlines remain visible.