Sans Other Keley 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, children’s media, quirky, retro, playful, casual, friendly, add personality, humanize ui, retro flavor, friendly tone, rounded, open forms, asymmetric, soft terminals, lively.
A compact sans with rounded, slightly squarish curves and a lively, hand-tuned feel. Strokes are generally even but show subtle modulation and irregularities that keep the texture from feeling mechanical. Terminals are mostly soft and blunt, with occasional angled cuts, and the bowls and counters are open and generous for the width. The lowercase shows a mix of simple, single-storey constructions (notably a and g) and slightly idiosyncratic joins, giving the line a bouncy rhythm in text.
Best suited to short to medium-length settings where personality is desired, such as headlines, brand marks, packaging, and poster work. It can also support playful editorial callouts or children’s and entertainment-oriented materials where a friendly sans is needed without resorting to a purely cartoon style.
The overall tone is warm and quirky, with a retro, informal character. Its slightly eccentric detailing reads as approachable and human rather than strict or corporate, making it feel expressive without turning into a novelty display face.
Likely designed to provide a personable alternative to neutral sans faces, combining clean construction with small quirks in terminals and proportions to create an expressive, retro-leaning voice.
In text, the varied shapes create a lively word image, especially around letters with diagonals and angled terminals. Numerals appear straightforward and sturdy, matching the rounded, friendly construction of the alphabet and keeping a consistent color at larger sizes.