Sans Other Bulud 3 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, handmade, quirky, friendly, casual, informality, approachability, whimsy, handmade feel, display impact, rounded, bulbous, bouncy, irregular, soft.
A soft-edged sans with rounded, slightly swollen strokes and subtly irregular contours that give it a hand-cut, drawn feel. Letterforms show gentle wobble in stems and curves, with occasional angled joins and uneven terminals that keep the rhythm lively rather than mechanical. Counters are generally open and simple, and curves tend toward circular, bulbous shapes (notably in O, Q, and lowercase bowls), producing a chunky, approachable texture in text. Overall spacing reads a bit springy due to varied sidebearings and non-uniform widths across glyphs.
Best suited for display use where personality is the priority: headlines, posters, playful branding, packaging, and kid-oriented or crafty themes. It can work in short text blocks at comfortable sizes, where the irregular rhythm reads as intentional texture rather than noise.
The font communicates a lighthearted, informal tone—more crafty and personable than corporate. Its unevenness and rounded shapes suggest humor and approachability, making it feel like signage or marker lettering rather than a strict geometric sans.
The design appears intended to mimic an informal, hand-rendered sans—combining simple construction with soft, rounded shaping and deliberate irregularity to create a distinctive, friendly voice for expressive display typography.
Uppercase forms are bold and iconic with simplified structure, while lowercase retains the same playful irregularity, helping mixed-case settings feel conversational. The numerals match the rounded, handmade language, with friendly silhouettes and slight asymmetry that reinforces the casual character.