Sans Normal Atgok 14 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, friendly, modern, neutral, approachable, versatility, readability, clarity, modern utility, approachability, rounded, open, airy, minimal, humanist-leaning.
A clean, rounded sans with smooth curves and largely monolinear strokes. Letterforms favor open apertures and generous counters, giving the design an airy, readable texture. Terminals are mostly softly finished rather than sharply cut, and curves remain consistent across bowls and rounds, creating an even rhythm. Proportions feel balanced and conventional, with straightforward capitals, a simple two-storey-like structure avoided in favor of more simplified lowercase shapes, and numerals that align comfortably with the overall stroke and curve logic.
This font suits interface copy, product text, and general editorial settings where a clean sans is needed without a stark feel. Its open shapes and consistent stroke behavior also make it a good choice for wayfinding and informational signage, as well as contemporary brand systems that want a friendly, understated voice.
The overall tone is modern and neutral, with a friendly softness from the rounded construction. It reads as calm and approachable rather than technical or severe, suitable for contemporary interfaces and general-purpose communication.
The design appears intended as a versatile, everyday sans that prioritizes clarity and smooth, rounded construction. It aims for broad usability in continuous reading while maintaining a contemporary, approachable character.
Spacing appears moderate and steady in running text, supporting an even gray value without looking dense. The sample text shows clear differentiation between similar forms (for example, round vs. straight-sided shapes), maintaining clarity at paragraph sizes.