Sans Normal Pubab 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, playful, friendly, chunky, soft, retro, approachability, high impact, display personality, retro warmth, rounded, bulbous, bouncy, compact, cartoonish.
A heavy, rounded sans with compact proportions and generously curved corners throughout. Strokes are consistently thick and smooth, with minimal contrast and a slightly irregular, hand-cut feeling created by subtly uneven joins and terminals. Counters are rounded and fairly open for the weight, while letterforms lean on simple geometric construction (notably circular bowls) softened by blunted ends. The overall rhythm is bouncy and dense, with sturdy verticals and broad, padded curves that keep forms readable at display sizes.
Best suited to short-form, high-impact typography such as headlines, posters, packaging, and brand marks where its weight and rounded forms can create a memorable voice. It also works well for youth-oriented campaigns, playful editorial callouts, and large UI/wayfinding moments where a friendly, attention-grabbing display style is desired.
The font conveys a warm, approachable tone with a playful, almost toy-like presence. Its inflated shapes and soft edges feel casual and upbeat, suggesting fun, friendliness, and a light retro sensibility rather than formality or precision.
The design appears intended to deliver maximum visual presence with a soft, approachable character, combining simple geometric foundations with rounded, cushiony finishing. It prioritizes charm and impact over neutrality, aiming for a distinctive display voice that remains clear and consistent across letters and figures.
The uppercase set reads especially bold and stable, while the lowercase introduces more personality through single-storey forms and rounded, chunky details. Numerals match the same inflated geometry, maintaining strong consistency across the set.