Sans Normal Pubeh 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cad', 'Innovate', and 'Innovate P Rounded' by NicolassFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, approachable, retro, impact, friendliness, approachability, display emphasis, rounded, soft, blunt, bouncy, compact.
A heavy, rounded sans with thick strokes and softly blunted terminals throughout. Curves are generous and oval-based, with compact counters that keep the texture dense and dark. Joins are smooth and slightly bulbous, giving letters a cushioned feel; diagonals and angled strokes stay broad rather than sharp. Overall proportions lean compact with steady rhythm, producing a bold, even typographic color across words and lines.
Best suited to headlines, posters, and branding where a bold, friendly voice is needed. It works well for packaging, storefront/signage, and social graphics that benefit from strong impact and soft-edged approachability. For longer text, it will typically perform better with larger sizes and comfortable tracking/leading.
The tone is warm and informal, with a toy-like softness that feels welcoming rather than technical. Its chunky shapes and rounded corners suggest a lighthearted, upbeat character that reads as contemporary with a subtle retro friendliness.
The design appears intended to deliver maximum impact with a soft, approachable silhouette—combining very heavy strokes with rounded geometry to create a confident but cheerful display voice.
The lowercase shows single-storey forms (notably a and g), and the numerals follow the same rounded, heavy construction for consistency. The design maintains clarity at display sizes while the tight counters and dense weight can make long passages feel packed without generous spacing.