Serif Normal Mokad 5 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, luxury branding, posters, elegant, classic, formal, refined, refinement, hierarchy, editorial polish, display emphasis, classic authority, didone-like, hairline, crisp, sharp, high-contrast.
This typeface presents a high-contrast serif structure with thick vertical stems paired with very fine hairlines and delicate bracketed serifs. The letterforms are upright and proportioned with a composed, traditional rhythm, while the thin strokes sharpen into pointed terminals and crisp joins. Counters are generally generous and open, and the overall color on the page is bright and polished due to the strong thick–thin modulation. Uppercase forms feel stately and slightly narrow in impression, while the lowercase keeps a moderate x-height and clean, restrained detailing.
It is well suited to headlines, deck copy, and prominent editorial typography where the high contrast can be appreciated. It also fits luxury-leaning branding and packaging, and can add a polished, classic voice to posters and cover work when used at sizes that preserve the hairline details.
The overall tone is formal and upscale, with a distinctly editorial, fashion-forward flavor. Its sharp hairlines and sculpted serifs convey refinement and authority, suggesting a classic yet display-leaning sophistication rather than casual warmth.
The design intent appears to be a conventional text-serif foundation pushed toward a more glamorous, high-contrast look, emphasizing sharp refinement and clear hierarchy. It aims to deliver a composed, authoritative reading experience while providing strong visual drama for titles and prominent typographic moments.
At larger sizes the fine horizontals and hairlines read as a defining feature, creating a striking, glossy texture in headlines and pull quotes. The numerals match the same high-contrast logic, reinforcing a cohesive, luxury-leaning typographic voice across text and figures.