Sans Other Emgo 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, racing graphics, headlines, posters, gaming titles, sporty, aggressive, dynamic, retro, techno, convey speed, add impact, signal performance, create attitude, slanted, blocky, angular, compact, wedge-cut.
A heavy, slanted sans with wide proportions and tightly packed counters. Letterforms are built from blocky, angular shapes with distinct wedge-like notches and cut-ins that create a segmented, speed-line feel. Strokes stay largely uniform in thickness, with sharp corners and flattened terminals that emphasize a forward-leaning, aerodynamic silhouette. The overall rhythm is compact and energetic, with simplified curves on round letters and sturdy, rectangular construction in stems and bowls.
Best suited to display roles where bold, slanted letterforms can project speed and attitude—team marks, event graphics, motorsport or athletic apparel, game UI/title screens, and attention-grabbing poster headlines. It can also work for short, punchy callouts where the cut-in details read clearly.
The font conveys motion and impact, reading as fast, assertive, and performance-oriented. Its sharp cuts and strong stance suggest motorsport, action, and competitive branding, with a slightly retro arcade or sci‑fi edge depending on color and context.
The design appears intended to deliver a high-energy, forward-motion aesthetic through wide, heavy forms and repeated wedge cutouts, balancing a straightforward sans skeleton with stylized, performance-inspired detailing.
The distinctive internal cut shapes recur across uppercase, lowercase, and numerals, giving the design a consistent, engineered texture. At smaller sizes the dense counters and notches may visually fill in, while at display sizes the carved details become a defining feature.