Distressed Emrus 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logo marks, industrial, rugged, poster, slab, retro, impact, ruggedness, vintage print, utility, attention, blocky, chunky, squared, ink-trap, rounded corners.
A heavy, block-built slab serif with wide proportions and a low, squat silhouette. Strokes are uniformly thick with squared terminals, shallow counters, and rectangular inner shapes that give the letters a stamped, cut-out feel. Many joins show notched/eroded-looking cut-ins and small voids at tight corners, reading like ink spread, trapping, or rough impression rather than clean geometry. Corners are slightly softened and the overall rhythm is dense, with strong horizontal emphasis and compact internal spacing.
Best used in large sizes for headlines, posters, and bold callouts where its dense slabs and notched details remain legible. It also fits packaging, labels, and signage that benefits from a tough, stamped aesthetic. For longer text, the heavy color and tight counters suggest using generous leading and ample size to preserve clarity.
The tone is forceful and utilitarian, evoking industrial labeling, vintage shop signage, and rugged editorial display. Its distressed cut-ins add a gritty, workwear character that feels assertive and a bit retro, suited to attention-grabbing statements rather than subtlety.
The design appears intended to deliver maximum impact with a broad, slab-serif framework and deliberately roughened interior shaping that mimics imperfect printing or a worn stencil/press effect. Its consistent, blocky construction prioritizes immediacy and presence over refinement, aiming for a rugged display voice.
Uppercase forms are especially massive and rectangular, while lowercase maintains the same chunky construction with a sturdy baseline presence. Numerals follow the same broad, slabby logic with simplified shapes and tight counters, reinforcing a uniform, poster-oriented voice across the set.