Sans Normal Apgus 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Urania' by Hoftype, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, 'Goga' by Narrow Type, 'Otoiwo Grotesk' by Pepper Type, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, clarity, versatility, neutrality, readability, geometric, round, open, crisp, even.
A clean sans with largely geometric construction: round bowls, circular counters, and smooth, continuous curves. Stroke thickness stays consistent across curves and straight segments, giving the face an even color and a crisp, contemporary finish. Proportions feel balanced and broadly compact, with open apertures and straightforward terminals that avoid calligraphic flare. Uppercase forms read simple and stable, while the lowercase keeps familiar, legible shapes with single-storey a and g and a compact, horizontal-bar e.
Well-suited to interface typography, product copy, and general-purpose body text where consistent rhythm and clear letterforms matter. Its tidy shapes and even spacing also make it a good choice for signage, dashboards, and presentation slides that need quick scanning at a range of sizes.
The overall tone is neutral and modern, leaning friendly through its rounded forms and open counters. It feels practical and unassuming rather than stylish or dramatic, making it easy to pair with other type and to use as a default interface or brand voice.
The design appears intended as a dependable, contemporary sans for everyday communication—prioritizing clarity, consistency, and a calm, modern presence over ornament or strong stylistic quirks.
Round letters like O, C, and G look near-circular with clean joins, while diagonals in A, V, W, X, and Y keep sharp, decisive angles that add clarity. Numerals are simple and readable, with a notably rounded 0 and a straightforward 1, supporting utilitarian text settings.