Sans Normal Suluf 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Bodrum Sans', 'Bodrum Soft', 'Bodrum Stencil', and 'Bodrum Sweet' by Bülent Yüksel (names referenced only for comparison).
Keywords: branding, packaging, editorial, posters, signage, friendly, casual, humanist, warm, lively, warmth, motion, approachability, readability, informality, rounded, soft terminals, open apertures, handwritten feel, fluid rhythm.
This italic sans has softly rounded forms and a fluid, right-leaning construction with gentle stroke modulation. Curves are dominant, with open apertures and smooth joins that keep counters airy and legible. Terminals are rounded and slightly tapered, giving strokes a brushed, hand-drawn cleanliness rather than a rigid geometric finish. Proportions feel balanced and moderately wide in the round letters, while diagonals and ascenders maintain a light, energetic slant across the alphabet and numerals.
It suits branding and packaging where a warm, personable voice is needed, and performs well in short-to-medium editorial settings such as pull quotes, subheads, and intros. The italic energy also makes it effective for posters and light signage where a sense of movement and friendliness helps attract attention without feeling overly formal.
The overall tone is approachable and informal, with a personable, handwritten flavor that still reads as clean and controlled. It suggests friendliness and motion, making text feel conversational rather than strictly corporate or technical.
The design appears intended to deliver an italic companion with a distinctly human, rounded character—prioritizing smooth readability and a friendly cadence over strict geometric neutrality. It balances cleanliness with subtle, hand-influenced warmth to keep both headings and running text feeling lively and approachable.
Round characters like O, Q, and 0 appear generously open, reinforcing a smooth rhythm in longer passages. The figures follow the same soft, curved logic as the letters, helping mixed alphanumeric settings stay cohesive and easygoing.