Sans Normal Sugut 9 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, friendly, casual, clean, lively, modern, readability, approachability, everyday use, soft modernism, italic emphasis, oblique, rounded, soft terminals, humanist, open counters.
A slanted, rounded sans with smooth, continuous curves and softly finished terminals. Strokes are mostly uniform with subtle modulation, creating a steady rhythm that stays crisp without feeling rigid. Letterforms favor open apertures and generous internal space, while curves (C, G, O, S) read as circular and even. The overall texture is clean and slightly condensed by the italic angle, with a straightforward, uncluttered skeleton and consistent spacing across the set.
It works well for user interfaces, short editorial passages, and general-purpose display where a friendly italic voice is needed. The open counters and rounded construction also suit branding and packaging that benefits from a modern, approachable tone, as well as headlines and callouts that need gentle emphasis without high drama.
The font conveys an approachable, informal tone—more conversational than formal—while still remaining tidy and controlled. Its oblique posture adds motion and a lightly energetic feel, making it suitable for upbeat messaging that shouldn’t look overly technical or severe.
The design appears intended to provide a clean, modern italic sans with softened geometry—combining straightforward construction with a warmer, more human rhythm. Its goal seems to be legibility and versatility, offering an energetic slant and rounded forms that stay consistent across letters and numerals.
Uppercase shapes remain simple and highly legible, while lowercase forms keep a single-storey feel where applicable and maintain smooth joins. Numerals appear clear and balanced, with rounded forms and italic cadence that align well with the letters for continuous text.