Sans Normal Vimey 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica and 'Priva' and 'Priva Pro' by Monotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, ui labels, friendly, modern, casual, approachable, clean, warm modernity, casual emphasis, friendly clarity, rounded geometry, rounded, oblique, geometric, smooth, open.
This typeface is a rounded, oblique sans with smooth, continuous curves and largely monolinear strokes. Forms are built from circular and elliptical geometry, with softened terminals and a gentle forward slant that creates steady rightward momentum. Counters are open and generous, and the overall rhythm feels even, with slightly varying character widths that keep text lively without looking irregular.
It works well for branding and packaging where a modern, welcoming voice is needed, and for posters or headlines that benefit from forward-leaning emphasis. In interfaces, it can suit labels, buttons, and short UI text where a friendly tone is desired, especially at medium-to-large sizes.
The overall tone is friendly and contemporary, with a casual, conversational feel created by the rounded shapes and italic posture. It reads as approachable rather than formal, giving text a light, energetic voice while staying clean and straightforward.
The design appears intended to offer a clean sans-serif with softened geometry and an italic stance—balancing modern simplicity with a warm, personable character for everyday display and short-text use.
Uppercase shapes are compact and rounded, while the lowercase maintains clear, simple construction with smooth joins and minimal sharp corners. Numerals follow the same rounded, oblique logic, keeping a consistent texture when mixed into text.