Sans Normal Vimaj 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mayberry' by Ascender, 'FF Milo' and 'FF Zwo' by FontFont, 'Distefano Sans' by Tipo, and 'Adora Compact PRO' and 'Adora Condensed PRO' by preussTYPE (names referenced only for comparison).
Keywords: branding, packaging, advertising, posters, ui labels, modern, sporty, dynamic, friendly, clean, emphasis, modernity, motion, clarity, approachability, oblique, humanist, rounded, open apertures, soft terminals.
A slanted sans with smooth, rounded contours and consistently low stroke modulation. Forms favor open counters and generous apertures, with slightly tapered joins and softened terminals that keep the texture even and readable. Capitals are straightforward and geometric-leaning, while lowercase shapes introduce a mild humanist warmth through rounded shoulders, a single-storey a, and compact, well-contained bowls. Numerals follow the same oblique rhythm with clear, simple silhouettes and no sharp, high-contrast detailing.
Well suited to branding and promotional work where an energetic, modern slant adds emphasis without sacrificing clarity. It works effectively for headlines, subheads, and short-to-medium text in advertising, packaging, and editorial callouts, and it can also serve UI labels or navigation where a friendly, contemporary tone is desired.
The overall tone is brisk and contemporary, with an energetic forward lean that suggests motion and momentum. Rounded shapes and open forms keep it approachable rather than technical, making the voice feel friendly, active, and modern.
Designed to deliver a clean sans voice with built-in emphasis through an oblique posture, balancing straightforward geometry with rounded, humanist-friendly details. The intent appears to be an all-purpose italic that reads smoothly while projecting speed, confidence, and modernity.
The italic angle is steady across letters and figures, creating a cohesive diagonal flow in text. Spacing appears balanced for continuous reading, with a calm, even color that avoids dark clumps while still feeling solid at display sizes.