Sans Superellipse Upla 10 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, ui titles, techy, futuristic, friendly, confident, sporty, display impact, modern branding, tech aesthetic, approachable geometry, rounded, squared, soft, geometric, chunky.
A geometric sans with a rounded-rectangle/superellipse skeleton and noticeably softened corners throughout. Strokes are heavy and even, with mostly monoline construction and broad proportions that give letters a low, sturdy silhouette. Counters tend to be squarish-oval, apertures are open but controlled, and terminals are typically blunt with gentle rounding rather than sharp cuts. The overall rhythm is wide and stable, with compact joins and consistent curvature that keeps forms smooth and highly uniform across the set.
Best suited to large-size applications where its wide stance and softened geometry can be appreciated: brand marks, advertising headlines, posters, packaging, and prominent UI/feature titles. Its heavy, rounded forms also work well for signage and short labels where impact and friendliness are both desired.
The tone reads modern and synthetic, with a playful edge coming from the rounded corners and inflated, roomy shapes. It feels confident and engineered—suggesting UI, machines, or sport branding—while remaining approachable rather than severe.
The design appears intended to merge a technical, geometric construction with softened corners for approachability. By relying on superellipse-like curves and broad proportions, it aims for strong display presence, consistent texture, and a contemporary, slightly futuristic voice.
Round letters like O/C/G stay close to a squircle profile, and many straight-sided letters (E/F/L/T) retain softened ends that prevent a rigid feel. Lowercase forms keep a simplified, geometric logic, and the numerals follow the same rounded-rectilinear theme for a cohesive headline texture.