Serif Normal Ullat 15 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury branding, headlines, invitations, elegant, refined, classic, sophistication, luxury tone, editorial voice, high-contrast refinement, hairline serifs, didone-like, crisp, airy, delicate.
A delicate serif with extreme stroke modulation: whisper-thin hairlines contrast with firm vertical stems, producing a crisp, polished rhythm. Serifs are fine and sharp with minimal bracketing, and terminals tend toward pointed or tapered finishes rather than blunt cuts. Proportions feel classically text-oriented but with a noticeably dressy, display-leaning refinement; round forms are smooth and controlled, and spacing reads open enough to keep the thin strokes from clogging in the sample text. Numerals follow the same high-contrast logic, with slender diagonals and carefully weighted curves.
Well-suited to magazine layouts, lookbooks, and premium brand systems where a polished serif voice is needed. It performs especially well for headlines, subheads, pull quotes, and short-to-medium passages at comfortable sizes, as well as formal collateral such as invitations and packaging where crisp printing can preserve the hairline details.
The overall tone is luxurious and composed, evoking high-end editorial typography and fashion branding. Its thin hairlines and precise detailing communicate sophistication and restraint rather than warmth or casualness.
The font appears designed to deliver a modern, high-fashion take on a classic high-contrast serif, balancing traditional proportions with razor-thin detailing for an upscale, editorial signature.
The design relies on fine details—especially in joins, hairline horizontals, and serif tips—so it visually rewards larger sizes and clean reproduction. In continuous text the contrast creates a lively sparkle, with capitals bringing a formal, stately presence.