Serif Normal Ullag 3 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, luxury branding, magazine, invitations, elegant, fashion, refined, airy, luxury tone, editorial polish, display elegance, modern classic, hairline, didone-like, delicate, crisp, graceful.
This typeface is a delicate, high-contrast serif with hairline horizontals and crisp, tapering serifs that feel finely cut rather than heavy or bracketed. Round letters are built on near-perfect ovals with thin connecting strokes, while vertical stems carry most of the visual weight, producing a bright, airy page color. Terminals are sharp and controlled, with occasional calligraphic flicks on letters like a, f, g, and y that add a subtle sense of motion. Spacing reads open and measured, and the figures follow the same refined contrast and narrow detailing, keeping numerals light and elegant in text and display sizes.
It is well suited to editorial headlines, magazine titling, luxury branding, and elegant packaging where its contrast and fine serifs can be rendered cleanly. It also works for invitations and display typography that benefits from a refined, high-end tone, especially when set with generous leading and careful tracking.
The overall tone is poised and luxurious, with a quiet formality that suggests premium editorial design. Its razor-thin details and polished curves convey sophistication and restraint, making it feel more like a fashion or culture magazine voice than a utilitarian book face.
The typeface appears intended to deliver a classic, fashion-forward serif voice with dramatic contrast and immaculate detailing, prioritizing elegance and visual sparkle over ruggedness. Its forms balance traditional serif structure with a sleek, contemporary finish aimed at premium display and editorial contexts.
The design leans on vertical stress and extreme stroke modulation, so fine details become a key part of its identity. The italic is not shown; the roman alone provides a distinctly modern, high-fashion flavor through its sharp serifs and sculpted curves.