Sans Normal Gedow 10 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, ui text, posters, signage, modern, clean, airy, friendly, minimal, modern utility, approachability, clarity, geometric simplicity, monoline, rounded, open apertures, geometric, spacious.
A monoline sans with broad, generous proportions and a notably open, circular construction. Curves are smooth and consistent, with rounded terminals and softly squared corners in places, creating a balanced geometric feel without becoming rigid. Counters are large and apertures stay open, supporting clarity at display sizes. The overall rhythm is wide and even, with straightforward, unembellished letterforms and simple numerals that match the same rounded, single-stroke logic.
Well-suited for modern headlines and brand wordmarks where width and openness can feel premium and contemporary. The clear, rounded shapes also fit UI and product typography, especially for short strings, labels, and navigation. Its spacious texture works nicely for posters and signage where a clean, friendly sans is needed.
The tone is modern and calm, with an approachable, contemporary neutrality. Its wide stance and rounded detailing give it a relaxed, friendly presence while still reading as clean and technical enough for interface-style work.
Likely designed to deliver a contemporary geometric sans voice with a broad, open footprint and minimal stylistic noise. The rounded terminals and consistent stroke behavior suggest an emphasis on smoothness, approachability, and clean reproduction in display and interface contexts.
Distinctive cues include the very rounded bowls (notably in O/0 and 8), a single-storey “a,” and a simple, looped “g,” all reinforcing a geometric, streamlined character. The wide set and large counters create a lot of white space within and between forms, which emphasizes an airy, spacious texture in paragraphs and headlines alike.