Serif Normal Itfy 3 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, classic, formal, authoritative, literary, refinement, editorial tone, classic text, print tradition, bracketed, sharp, vertical, crisp, bookish.
A high-contrast serif with a vertical axis and a clean, tightly drawn rhythm. Stems are strong and straight, while hairlines are noticeably thin, giving letters a crisp, engraved feel. Serifs are bracketed but sharply finished, with pointed terminals and fine joins that keep the overall texture lean. Proportions skew compact, with narrow capitals and a relatively restrained lowercase that maintains clear counters and a disciplined baseline.
Well suited to editorial typography where contrast and refinement are desirable, such as magazine features, book interiors, and pull quotes at comfortable sizes. It also works effectively for elegant headlines and mastheads, and for branding applications that need a traditional, authoritative voice.
The tone is formal and literary, with an editorial polish that reads as serious and traditional. Its sharp hairlines and refined serifs convey authority and a slightly dramatic, high-end feel without becoming overly ornate.
The design appears intended to deliver a classic, conventional serif palette with heightened contrast and a compact, efficient footprint. It prioritizes a refined page texture and a polished, print-like character appropriate for editorial and literary settings.
Uppercase forms show disciplined, classical construction (notably the pointed apex on A and the structured bowls on B/D/P/R), while the lowercase keeps details crisp—especially in the ear and terminals on letters like a, e, and r. Numerals match the text color well, with clear contrast and sturdy verticals suited to setting alongside capitals.