Sans Superellipse Forud 2 is a bold, normal width, low contrast, italic, tall x-height font.
Keywords: sports branding, tech branding, headlines, posters, packaging, sporty, techy, dynamic, modern, assertive, speed cue, modern branding, high impact, geometric clarity, oblique, rounded corners, superelliptical, extended terminals, geometric.
A forward-leaning sans with superelliptical construction: curves read as rounded-rectangle arcs and corners are consistently softened rather than fully circular. Strokes are thick and even, with a compact, engineered feel created by squared counters and flat-ish joins. The lowercase shows a high x-height and sturdy bowls; apertures tend to be moderately open, while terminals often finish with slightly flattened, rounded ends that reinforce the athletic, streamlined rhythm. Numerals are broad and punchy, with the 2 and 3 showing strong horizontal emphasis and the 8 built from two rounded-rectangular loops.
Best suited to display settings where impact and motion are desirable: sports identities, esports and tech branding, product marks, packaging, and short headline lines. It can also work for UI labels or dashboards at larger sizes where the rounded-rectangular counters remain clear.
The overall tone is fast and purposeful—evoking performance branding, contemporary interfaces, and action-oriented messaging. Its rounded geometry keeps it approachable, while the oblique stance and dense black shapes make it feel energetic and confident.
The design appears intended to combine the speed cues of an oblique sans with a refined, geometric softness, producing a strong, contemporary voice that stays friendly enough for consumer-facing branding.
Letterforms lean consistently, with a measured, controlled slant rather than a calligraphic sweep. The superellipse influence is especially noticeable in O/Q/0 and in the squared-off inner spaces of a/e, giving the design a distinct, industrial smoothness.